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Search Engine Ad Revivals - Google Focuses on New Banner Ads with 'Watch This Space' (VIDEO) E-mail
It’s impossible surf the net these days without banner ads displaying prominently on nearly every page you visit. For long, these banner ads have been simple images or sometimes basic flash animations…
Source: r1.fmpub.net
 
Making Cities Entrepreneurial E-mail

There’s an industry of consultants offering advice to city, county and state policy makers on how to generate more entrepreneurs in their locales. Much of this advice is based on research that looks at what’s different about places that have more entrepreneurs from places that have fewer of them.

Many governments are following this advice without looking deeply enough at the research behind it. A brief glance shows four problems with using much of the analysis to develop public policy.

1. The evidence doesn’t always support the theory. Consider, for example, the argument made by economic development guru and consultant, Richard Florida, that increasing demographic diversity will increase entrepreneurial activity. Florida’s own research fails to show that places with more diversity have more entrepreneurs. His diversity index, which measures the share of the population that is gay, and his melting pot index, which captures the foreign born share of the population, have no statistical relationship to the rate of new business formation when other factors are also considered. The theory that increased demographic diversity will lead to more entrepreneurship isn’t supported by the evidence.

2. The causality is often backwards. Again consider Professor Florida’s research. It shows that places with more amenities tend to have more entrepreneurship. But the direction of causality of this relationship is unclear. Does having more amenities lead to more entrepreneurship or does more entrepreneurship result in the creation of more amenities? Because the former interpretation suggests a policy action – build amenities – while the latter does not, policy makers have assumed that more amenities leads to more entrepreneurship and have built amenities in the hope of attracting more entrepreneurs.

3. The studies often focus on only a few types of new businesses. Consider, for example, a new report by Edward Glaeser and William Kerr with the catchy title “What Makes a City Entrepreneurial?”

In their study, the authors defined “entrepreneurship” as the formation of new independent manufacturing establishments with employees. While that definition sounds reasonable, these businesses account for only one percent of all new companies.

Drawing conclusions from a one percent sample wouldn’t be a problem if the places that have a lot of new manufacturing employers also have lots of other types of new businesses. But they don’t. Glaeser and Kerr write, “Our entry metric has a 0.36 … correlation with the 2000 self-employment rates at the city … level.” That is, cities with the highest self-employment rates aren’t the ones that have lots of new independent manufacturing establishments with employees.

Recent research conducted by Larry Plummer for the Office of Advocacy of the U.S. Small Business Administration provides further evidence for why drawing conclusions about entrepreneurship on the basis of new business formation in manufacturing is problematic. Looking at the rate of new independent establishment formation from 1990 to 2006, Plummer found that the rate in manufacturing correlated only 0.33 with the overall rate. Moreover, it correlated only 0.16 with the rate in retail trade, 0.13 with the rate in high tech, and 0.06 with the rate in business services.

Moreover, the top places for new manufacturing business creation are not the same as the superstars for new firm formation in other economic sectors. Of the 20 counties with the highest rate of creation of manufacturing establishments from 1990 to 2006, only one, San Juan, Colorado, was in the top 20 counties for overall rate of new business formation.

4. The factors that stimulate one type of entrepreneurship often dampen others. Consider, for instance, the factors that enhance entrepreneurship in manufacturing and high tech. Plummer’s study showed that places with more college graduates had fewer manufacturing start-ups, but more new high tech businesses. Many would argue that we should increase the number of college graduates in a region, even if that comes at the expense of number of manufacturing businesses started, especially if the rise in the number of degree holders leads to a boost in high tech start-ups.

In short, academic research doesn’t provide strong evidence of specific policies that increase rates of entrepreneurship in a locale. Maybe government officials should take the money that they are using to implement the academics’ recommendations and give it to the entrepreneurs they are trying so hard to create.

From Small Business Trends

Making Cities Entrepreneurial


Source: r1.fmpub.net
 
Organic Industrial Designs - 'Poppy Crossing' Sculptures Reflect Nature in Metal (GALLERY) E-mail
Based in Canberra, Australia, the sculpture of 'Poppy Crossing' brings sheet metal to life. Inspired by natural motifs and print design, the artist Hayley Crossing began displaying her metallic masterpieces…
Source: r1.fmpub.net
 
Custom travel guides designed for sharing E-mail

Personalized travel guides figured prominently on our virtual pages back in late 2008, what with our coverage of Offbeat Guides, Tripwolf and Traveldk.com. Now, borrowing a page — so to speak — from these other offerings, Norwegian Stay.com is a social platform where users can create and share their own, custom guides.

Users of Stay.com begin by entering their destination city, prompting the site to draw from more than 150,000 attractions, restaurants and hotels in more than 50 cities to suggest a variety of venues and activities. Content reportedly comes from a range of online sources, including TripAdvisor and OpenTable. From there, users can zero in on just the spots they care about in their custom guides. For additional input, they can share their guides with others via Facebook and Twitter; they can also ask for advice, give recommendations and discuss travel experiences. An assortment of personal guides created by other users, meanwhile, can provide inspiration. In the end, users get a free, personal and compact guide that includes maps and meaningful details about the selected attractions, such as prices, operating hours, contacts, descriptions and pictures. Guides can be saved on the site and accessed online from any device with an Internet connection; alternatively, they can be downloaded as a PDF and printed on paper. Stay.com lets users book hotels as well.

Now in beta, Stay.com is surely working on expanding its reach to more cities around the globe. It also might consider offering a professional printing option for travellers who want their guide to serve as a keepsake as well. It's clearly a crowded arena — one more to watch or partner with!

Website: www.stay.com
Contact: www.stay.com/support

Spotted by: Bjorn Verbrugghe


Source: r1.fmpub.net
 
Small Businesses Expect Social Media Usage to Become Profitable E-mail

Let’s face it, social media is more than just the buzz word of the moment.  Alexa.com, the traffic ranking web information company, highlights the top ten most used websites. 50% of them are social media sites with Facebook landing in the number two spot (Google is number one).  Others on the list include YouTube at number three and Twitter at number 10.

By nature humans are social offline.  That doesn’t seem to change once we get in front of a computer.  But what does it have to do with business?   Some still see social media as a toy for teenagers and others have discovered that it’s not but are uncertain as to how to engage.  Network Solutions highlights something interesting about business and social media in the fourth wave of their Small Business Success Index (SBSI) study.

In June of this year, they worked with the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business to survey 500 small business owners by telephone.

According to the Small Business Success Index (download PDF report here), 20% of businesses actively use social media.  The top 3 social sites they use are Facebook (82%), LinkedIn (38%) and Twitter (30%).

Of those who use or may use social media, it’s roughly a breakeven proposition for at least half of them today.  But they have positive expectations for the near future, when 57% expect to profit from their social media activities within the next 12 months, as this chart shows:

Social Media Profitability for Small Businesses

If you take the Success Index as any indication, there hasn’t been a big payoff from using social media — yet.  But small businesses are not put off, and expect social media to play a role in driving profits in their businesses.

This would suggest we can expect social media usage to grow among small businesses over the next year — given their   confidence that it will pay off.  This also suggests that social media is not a short term fad, but will be a key part of the online marketing mix for small businesses in the future.

From Small Business Trends

Small Businesses Expect Social Media Usage to Become Profitable


Source: r1.fmpub.net
 
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