marlincsheadr
News Updates
Tiger (Sound) Bites E-mail

On my next to last day as Chief Technology Officer for the State of Vermont, my friends from VermontTiger.com came by to do a live interview. Murphy's law has no exceptions for CTOs; the technology didn't work as planned; the interview wasn't live - but it does exist.

We talked about what worked and didn't in stimulus, Vermont's broadband prospects, energy policy, and the swarm of organizations - for profit and nonprofit - in orbit around planet government, which are more of an obstacle to reducing government spending than the people visibly on the government payroll. I'll be writing about these things now that I have more time to blog; but you can get a preview by checking out the Tiger post and associated audio.

Social networks: tag with del.icio.us | digg it | reddit | Stumble It! | other social networks

September 17, 2010 in challenges for change, E-State, economic stimulus, Energy, Telecommunications, Vermont | Permalink | Blogroll | Books | Podcasts | Search blog | Subscribe | Email this post


Source: r1.fmpub.net
 
Pre-Teen Spa Parties - The SPA Treatment Takes Princess Parties to a Pampering New Level E-mail
Little girl birthday parties used to be as simple as throwing a simple princess party or going to a gym for some gymnastics fun, however nowadays parents have the option of hosting Spa Princess Parties…
Source: r1.fmpub.net
 
The Internet of Things: Interesting, But Don’t Hold Your Breath E-mail
This series is commissioned by UPS.

Imagine a world where everything in it sends information to other objects and to you.  Everyday items – from furniture to appliances, from toys to tools — would be tagged with tiny RFID (radio frequency identification) tags and wirelessly connected in an open network to transmit information.

RFID Tag on Skirt

RFID Tag on Skirt

As the Economist blog Babbage notes:

“Running out of milk, losing the car keys or forgetting to take your medicine would be things of the past. The ability to locate anything, anywhere, at anytime, would cause crime to decrease, stores to remain stocked, healthcare to be improved, road accidents to be reduced, energy to be saved and waste to be eliminated.”

Dubbed the “Internet of Things,” to some this vision of a world in which everything is tagged and communicating sounds like utopia – where information enables us to live better lives and avoid problems.  To others, the idea of everything simultaneously and continuously transmitting information is a 1984-Big-Brother nightmare that promises to subject us to unwelcome surveillance and intrusion into our privacy.

No matter how you view it, the fact is that we’re years – decades – away from achieving such a vision in a widespread way.  Without a doubt, small forays are being made here and there to tag individual items with RFID tags.  But if you just think about all the individual items in your home or office, it doesn’t take long to realize what a mammoth undertaking it would be to tag each and every item and implement some giant open network to transmit information about those items.

A recent GigaOm report suggests a number of technological reasons that the Internet of Things has not yet become a reality.  The report – “The Internet of Things: What It Is, Why It Matters” – notes, for example, that the current Internet protocol supports only 4.3 billion unique addresses and many many more would be needed for an Internet of Things.

While there are any number of technological limitations getting in the way of The Internet of Things, it still boils down to need and justification. What has always bothered me about this vision of the Internet of Things is “who” and “why”?

  • Who would want to bother tagging a child’s toy or a chair or a bottle of shampoo?
  • And why – what would be the motivating justification to go to all that expense and effort?

In the past 5 years businesses and government have made progress toward adding RFID tags at the case and pallet level, to improve supply chain and demand chain efficiencies.  Led by initiatives by organizations such as WalMart and the U.S. Department of Defense, some businesses have implemented RFID to track shipments, decrease inventory losses, prevent product tampering and/or counterfeiting, and for other solid business justifications.  But tagging of individual items is hardly widespread today, for many reasons, not the least of which is cost and the lack of a clear ROI justification for manufacturers and retailers. It costs money to add RFID tags to goods; and the benefits to be gained today do not override that cost.

So it brings us back to the question:  what’s the overriding motivation and justification to track all these miscellaneous items in our homes, offices and communities?  Today there isn’t an overwhelming motivation that outweighs costs. No matter how exciting the concept of the Internet of Things (and it is exciting), we’re just not there yet – and won’t be for many years to come.

From Small Business Trends

The Internet of Things: Interesting, But Don’t Hold Your Breath


Source: r1.fmpub.net
 
Google Ventures Hires First Resident Entrepreneur E-mail

Google Ventures has hired the man behind Google Voice to build a new startup reports The New York Times.

Craig Walker will be Google Ventures’ first entrepreneur-in-residence. He co-founded GrandCentral, the service that became Google Voice, which gives people one phone number and routes their calls and voicemails to one place. Google bought GrandCentral for a reported $45 million in 2007 and since then, Mr. Walker has been the product manager for real-time communications at Google.

Entrepreneur-in-residence is one of those only-in-Silicon-Valley jobs. Smart people get paid to sit around and think about new ideas, and investors get the chance to join an entrepreneur early in a new project, betting that lightning will strike twice.

“Craig has been a really successful start-up entrepreneur in the past,” said Bill Maris, the managing partner of Google Ventures. “This business that we’re in as V.C.s is a social business, more about people than companies or products.”

As with most relationships between entrepreneurs-in-residence and venture firms, the idea is that Google will eventually fund Mr. Walker’s next start-up.

Mr. Walker said he [was] bouncing around a few ideas, but he would only speak vaguely about what they are.

Photo by Didier



Source: r1.fmpub.net
 
4 Ways to Spruce Up Your Green Marketing E-mail

“Greenwashing” – when companies claim they’re good environmental stewards when they’re really not so much – has become so rampant in recent years that consumers don’t know what or whom to believe. That makes it extra difficult for businesses that are truly taking meaningful steps to reduce their footprint to get their message across.

So, what can you do?

Businesses must now be more detailed and transparent about their environmental good deeds. But don’t let this deter you: All signs suggest that consumers are paying more attention to the environmental friendliness of the companies they buy from — they’re just in need of more convincing information.

Here, then, are four ways to more effectively market your greenness and stand out from the crowd.

  1. Quantify your progress. Putting a green leaf on your label is no longer enough to show people you care about the environment. If your goal is reducing paper waste, how many trees have you saved this year? What steps are you taking to accomplish this goal? What are your plans for the future? Fight skepticism with hard numbers. Set quantifiable goals, make clear plans for how to achieve them and then track your progress. Writing an annual sustainability plan and reporting on your progress can help flesh out the details.
  2. Get the word out. Consumers won’t know you’re taking ambitious steps unless you publicize them. Devote at least one page on your Web site to your environmental practices and lay out your progress and goals. One company known for its sustainability practices, New Belgium Brewing Co. ,  posts its sustainability mission and reports online, including a very detailed report on its carbon footprint. Weave your sustainability practices into product or service marketing where it makes sense, and try to tell stories that bring it to life for your customers. (But again, be detailed.)
  3. Let customers participate. Make customers part of the solution by telling them how supporting your business will further your sustainability endeavors. They will feel more inspired if they know they are contributing. Consider TerraCycle, a fast-growing company that sells products made from waste. Its Web site gives an ongoing tally of how much trash it’s diverted from landfills. It  launched a program that lets consumers join “brigades” that collect various kinds of waste the company will recycle.
  4. Donate. Show that your environmental concern goes beyond the front door of your business. More companies now are giving a portion of profits to charitable organizations such as 1% for the Planet or the Nature Conservancy. Some businesses support eco-friendly causes that  complement their business focus, which is even better. If donating money isn’t an option, donate time.

From Small Business Trends

4 Ways to Spruce Up Your Green Marketing


Source: r1.fmpub.net
 


Page 3 of 532