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Mobile app service delivers location-based disaster alerts E-mail

Natural disasters and other emergency situations are very much a local phenomenon, yet little has been done so far to take advantage of the mobile world's new location-based capabilities. Enter CiviGuard, a new mobile app service designed to help governments deliver timely and contextual emergency information to affected civilians.

To make use of CiviGuard, federal, state and local command centers would begin by leveraging the technology to identify crisis zones when a disaster occurs. California-based CiviGuard then determines which cell phone towers represent those crisis zones and compiles a list of subscribers to its FIPS 140-2-compliant service who should be targeted with an emergency message. Those subscribers then receive notifications via SMS, push or email, alerting them to critical information including route plans, directions and other emergency warnings. The multitouch CiviGuard app currently supports iPhone, iPad and Android; coming soon are BlackBerry and Windows Phone. Pricing for government organizations is on a per-civilian, per-year subscription basis, and it includes deployment, command training, mobile device updates, 24x7 support and quarterly readiness testing.

Emergency management agencies around the globe: one to try out on your own smartphone-savvy population? Alternatively, developers: how about delivering a scaled-down, functionall version for less developed parts of the world? (Related: Emails warn patients about health-changing weatherCar insurer alerts clients by text message when roads get icy.)

Website: www.civiguard.com
Contact: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Spotted by: Doug Jost


Source: r1.fmpub.net
 
Stylishly Personalized Eyewear - Custom Made Warby Parker Glasses by You (GALLERY) E-mail
Designer Warby Parker knows the frustration of shopping for eyewear, and has thus brought the world of eyewear and shoppers together. From the frame to the color, the Warby Parker glasses are custom-made…
Source: r1.fmpub.net
 
Small Business News: A New Owner’s Guide E-mail

Do you want to start a new small business? Here at Small Business Trends we pride ourselves on creating the best content available to the small business community. But we also strive to help others join their ranks. Think of the resources below as an owner’s guide to your new business. We’ve kept it basic because no one can build your business but you. But we hope the links below serve as a blueprint for creating the small business of your dreams. Join us today.

Getting Started

When is the best time to start a business? Mike Michalowicz says, “Whatever age you are at this exact moment, regardless if you are 12, 25 or 81.  The key is not the age as much as starting now.  Clearly you have time on your side the younger you are when you start.  So regardless of your age today, you will be older tomorrow.  So start today, before you get older tomorrow.” Read more. Entrepreneurship Interviews

The ultimate resource. What is the ultimate resource for small business owners just starting out? Information, according to Mike Holmes who, like many other entrepreneurial Websites has become publishing a list of top online resources for the week and your input is welcome. There are many books available on small business and entrepreneurship and you may avail yourself of this valuable information as well. But don’t forget the wealth of free information available online. Michael G Holmes.com

Content Marketing

Challenges for small to medium sized businesses. With few exceptions, an important aspect of any small business today will involve content marketing, a very different approach to marketing your product or brand than existed in the world before the Internet. TV ads and bulletin boards with catchy slogans will no longer be sufficient. Engaging potential customers and broader community offering your business referrals is hugely important. Here are some of the major hurtles. Global Copywriting

The full report. The importance of content marketing for B2B business cannot be overstated. These businesses can often be easier to start with lower capital investment if done right since they can often rely on a founder’s expertise in a particular field. But attracting clients in the beginning is another matter. Check out the free downloadable report compiled after querying 1,100 North American B2B businesses to learn more about their marketing techniques. Content Marketing Institute

Social Media

60-plus free social media monitoring tools. Using social media to grow your small business means more than simply Tweeting and friending but also has to do with measuring your overall impact, the effect you are having on your community. To do this requires a variety of tools but many are free or at least free to start. Browse our mega-list, shared by Travis Campbell over at BizSugar.com and learn more about maximizing your social media marketing efforts. Sales Rescue Team

Creative social media marketing. Talking about your product or idea through social media can do more than simply generate direct sales from customers. Read Daniel Beere’s explanation of how his company used social media to generate financial support for their business as well using not only traditional apps like Twitter and Facebook but also YouTube videos (watch “Daisy the Cow” near the bottom of the post) to get their idea out. Bloggertone

Operations

What NFL Star Chris Johnson can teach us about small business success. Like underestimated NFL star Chris Johnson, small businesses have a great opportunity to best their stronger better funded big business competitors if they follow some simple steps to maximize their natural advantage. Here are the tips your small business needs whether you’re out of the starting gate or have been going on for some time that will help you compete against the giants in your small business. Catalyst Marketing

The number one entrepreneurial attribute. So what does it really take to start and run a small business? The answer business advisor Ken Kaufman would give is resilience. The ability to pick oneself up when everyting has fallen apart and try again. Read more about what may be the single most important characteristic you’ll need as a business owner. CFO Wise

Are You Ready?

Best laid plans. The best way to prepare for starting a small business is to understand that there are some things you can’t plan for. This is what separates those who dream forever of someday owning a business of their own and those who go ahead and do it. It separates those who plan forever for the perfect campaign and those who understand how quickly everything can change in the heat of battle. Very little about the entrepreneurial journey will be perfect, but learning to patiently confront the uncertainties of that journey is the secret to success. How To Split An Atom

118 Ways to prepare for entrepreneurship. If you ask 118 small business owners what they think the most important preparation you can make to start or own a small business…well, you’ll get 118 different answers. And that’s just what happened in the above post. You’ll likely have your own answer to the question once you’ve launched your own venture. For now, consider the advice given and see which ones make sense to you. Carol Roth

From Small Business Trends

Small Business News: A New Owner’s Guide


Source: r1.fmpub.net
 
Comscore Search Results for August: Different from Nielsen E-mail

Comscore's search results are out for August, and unlike Nielsen, they do not show Bing as beating Yahoo. On the contrary, Yahoo gained the most ground, Google lost share (by not growing as quickly), and Microsoft grew only slightly. To the charts:

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Source: r1.fmpub.net
 
Droid Setup – Day 1 of My Re-Retirement E-mail

It's the first day of my re-retirement. Yesterday I handed in my badge – can't unlock state doors anymore; surrendered my parking pass; and gave back my Blackberry. For a while the empty holster on my belt continued to vibrate "you've got mail" like an amputated limb is supposed to keep itching.

So time for the new, new thing. Mary has an iPhone she's been boasting about for a year; that's so yesterday.

With impeccable timing my new Droid X arrived; I ordered it last week from Verizon Wireless and it was supposed to be backlogged until the end of the month but here it is. So rehanging my pictures and straightening out my home office'll have to wait.

I've barely scratched the surface – actually I WON'T scratch the surface because I bought screen protectors and immediately put one on. This screen is going to get a lot of touching since the device has no keypad. It wasn't too hard to get the little bubbles out from under the protector.

Registration was easy. Verizon shows its POTs heritage by not letting you start registration online but did send me an email saying what number to call to activate and warning me what questions I'd be asked. Worked fine.

Now the scary part – will my new phone actually activate or will my old phone just deactivate and leave me unreachable. No problem; the Droid doesn't even make me dial *228 as Verizon had instructed; it does it under the covers when I press the activate button.

Right on! I can make and receive calls.

When you setup the phone, it wants your gmail account and will set one up if you're not already registered. I have a gmail account so no problem – but I don't use it except as a throwaway email address and a way to play with Google apps development. So my contacts and calendar and email are in Outlook. The email comes from a POP3 server. Here's where things get a little complicated.

When the phone came, I was busy merging the contacts I'd been accumulating at work (Outlook, Exchange) into my Outlook client at home. I'd exported them to a *.pst file; emailed them to my home computer after changing the file extension from ".pst" to ".glp", because Outlook won't mail a file with a .pst extension; saved and renamed the attachment back to ".pst", then imported the contacts into my contact folder in Outlook. Did roughly the same thing with my calendar because I'd been using my work calendar for everything when I had a job since both work and personal things were likely to happen at any time.

OK, so now I've got all my calendar entries and contacts all on my home computer. The easiest way I could find to get them onto my phone is through gmail since the Droid syncs with gmail. Google has an app which syncs an Outlook calendar with gmail so I downloaded and used that. I'm paranoid so I told it just to sync gmail with Outlook but not to change my Outlook calendar; didn't want to find that the empty calendar in gmail overrode all my Outlook contacts. I also made a copy of my Outlook contacts and calendar just in case. Hey, I used to write software; I know what can happen.

The sync took about five minutes and shortly after that my calendar entries showed up on my Droid – but only some of them. Turns out that the Google sync software doesn't like the calendar entries that got merged into home calendar from my work calendar so didn't copy them to gmail. They are a little weird and have a warning that the organizer of a meeting won't be able to make changes. Not enough of these to be worth worrying about so I remade them. Still, it would have been nice if the software told me that it was leaving some of my appointments behind.

Google does NOT have software which syncs Outlook contacts with gmail. You can export your contacts to a comma-delimited file and import them into gmail, so I did that. The obvious problem is that contact changes on my PC won't get to gmail or my Droid and changes on the Droid won't get to the PC. There is third party software for this; I'll have to give it a try (comments welcome if you've tried it).

Setting up to get my email from the POP3 server was easy; I copied the settings from Outlook. It was only after sending a test message that I realized I would have to change to default "Me" as the sender to "Tom Evslin" if I didn't want recipients to think of ME as terribly egotistical. Sending messages is pretty good EXCEPT that, if you're typing in an address, the "@" sign is buried one screen down in the popup on-screen keypad and the ".com" key, which is on other popup keypads, isn't on this one.

More serious, since I've been spoiled by Blackberry synchronization, is that deleting email on phone doesn't delete it from the POP3 account nor does deleting it on the computer. So I'm going to see the same email in both places even if I've already dealt with it. And I can't refolder or look into my folders from my phone. I assume – but haven't tested – that these options do exist with gmail and believe they would also exist if I were synchronizing with a server-based corporate account. So the capability I've lost is really because I've gone from having an Exchange server behind me at work to having just POP3 for my personal life.

The browser on the Droid is great. I never could get the browser on my Blackberry to be usable at all. The same two-fingered motions enlarge or shrink screens as on the iPhone. The browser is also supposed to be Flash compatible but I haven't tested that yet.

Much more to come but now I've got to play with the embedded GPS, then get WiFi working.

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September 16, 2010 in Web/Tech | Permalink | Blogroll | Books | Podcasts | Search blog | Subscribe | Email this post


Source: r1.fmpub.net
 


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