Marlin Consulting Solutions

Have you stopped and looked at your website lately? Is the information that you have posted on your website up to date? The truth of the matter is that most businesses, clubs, and organizations would respond with “NO”! There is so much talk in the marketplace about social media, domain names, search marketing, link building, etc., I could go on and on. It is a veritable alphabet soup of

Does your web design influence your search engine optimization? If you selected a different or custom web design, could you rank better?

These are good questions and require a little bit of analysis to arrive at the right answer. First, consider the different types of website designs available:

• HTML coded
• Off the shelf template
• Custom template
• CMS template
• CMS original design

Internet design and development involves three levels:

1.    Internet management
2.     Interaction design (navigation support, homepage layout, templates, search, etc.)
3.    Content design (the actual writing on the pages)

Just like a hamburger, the middle layer is the tastiest and attracts the most attention.  But the outer two layers are vitally important in many ways:
Most users only care about content (in other words, a flashy design is not the message; the message is the message).
The usability of a Website is more a function of how it is managed than of how good its designers are.

Here are some classic mistakes usually made in the managing of the design of a Website.

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